Actress Jennifer Love Hewitt, whose second child is due this summer, is shooting a campaign for Palmer’s Cocoa Butter Formula Stretch Mark products.

Hewitt will bare her pregnant belly for the brand as the face of its trusted stretch mark products, including the Palmer’s Massage Lotion for Stretch Marks, Massage Cream for Stretch Marks, Tummy Butter for Stretch Marks and Skin Therapy Oil, in ads launching in Fall 2015.

“After the success I had using Palmer’s through my first pregnancy, I knew I wanted to support the brand by baring my pregnant belly to celebrate the beauty of expectant mothers,” said Hewitt. “These are products that I believe in and actually use – they help moms to embrace the natural glow of pregnancy and I find it so empowering to be able to show my pregnancy off in this way.”

Jennifer Leonard, E.T. Browne Senior Product Manager, commented:

“When we found out that Jennifer Love Hewitt was a fan of Palmer’s and wanted to work with us on our next campaign, we were overjoyed to have a star of her caliber embracing the Palmer’s brand. Her genuine love of pregnancy and motherhood makes her the perfect fit to proudly showoff her pregnant belly on behalf of Palmer’s. We’re so excited for everyone to see the finished product!”